Commentary advertisements in IPL

Something has been really irritating me ever since this IPL started.
The typical advertisement words used by commentators during the match. It’s sounds so silly and incorrigible.

Three advertisements that are frequently used :
A] DLF Maximum Sixes award: Phew! This rules the roost over most of the other commentary advertisements. Every time a batsman hits a six, and the commentator will start the radio, “Another contender for the DLF Maximum sixes award”. What a dud! It’s the similar AIR type where the jockey used to say “Dharti phat gayi, Aasman girne laga aur aakhon ke saamne andhera chaa gaya”

B]Pepsi: Their advertisement frequency has gone down now but nonetheless they were irritating. In the middle of a cricket match, the camera was focused on commentators having Pepsi. What’s more, the commentators used to adulate Pepsi so much as if they were grown up on Pepsi, not milk !

C]CitiGroup: This is a new entrant I noticed yesterday. Every time a wicket falls or something good happens for the team the commentator starts, “ This is surely a Citi moment of success”. Give me a break, what has CitiGroup got to do with a bowler taking a wicket or batsman scoring the winning runs?

Advertisements do help to generate revenue but it’s best if we kept these out of the ground and especially outside the cricketing domain expertise. No wonder SetMax bids high for telecast rights and gets the money out as well.

The IPL body instead of just putting a gag on players speaking to the media must also put a gag on the telecast right owners for the betterment of cricket and globalization of the sport. We have new crowds getting attracted to T20 and cricket certainly doesn’t want to lose popularity due to advertisements irritating the viewers.